Privacy policy

1. INTRODUCTION
Welcome to MURPHY'S ICE CREAM. This policy explains how we handle and use your
personal information and your rights in relation to that information. Under the GDPR of May
2018, MURPHY’S ICE CREAM is the controller of that information.
MURPHY’S ICE CREAM (“The Organisation”, “we”, “our” or “us”) is committed to protecting
and respecting your privacy.
This Privacy Policy explains why and how we will use the personal information that we have
obtained from you or others, with whom we share it and the rights you have in connection
with the information we use. Please read the following carefully.
This policy describes the way we handle and use the personal information that we obtain
from all the different interactions you may have with us as a business, including when you
visit our stores, social media pages or website currently located at
https://murphysicecream.ie/ or when you contact us.
The Organisation is the controller in relation to the processing activities described below.
This means that Organisation decides why and how your personal information is processed.
Please see the section at the end of this policy for our contact and legal information.
This policy was last updated on the date that appears at the top of this page.
2. PERSONAL INFORMATION WE COLLECT ABOUT YOU
We receive personal information about you that you give to us, that we collect from your
visits to our stores, Site, and social media pages and that we obtain from other sources. We
only collect personal information which we need and that is relevant for the purposes for
which we intend to use it.
INFORMATION THAT WE COLLECT ABOUT YOU – IN STORE, ONLINE, BY PHONE, SOCIAL
MEDIA, AND EMAIL:
● Your name, title and contact details (email address, telephone number, postal
address);
● Any information you include in correspondence you send to us or in forms you
submit to us at our stores or when using our Site or social media pages;
● Details of your orders and purchases;
● Your marketing preferences;
● The opinions and other information you provide when responding to customer
surveys and product reviews;
● Any personal information included in your entries to competitions that we run;
● Your identification information when exercising the rights that you have in relation to
our processing of your personal information (see further Your rights in relation to
your personal information);
● Details of any transactions between you and us;
● Voice recordings of calls you make to our customer service centre and information
you give us when you contact us with a query or issue;
● Your payment card details and, in relation to certain refunds, your bank account
details;
● The frequency of your use of vouchers, shopping codes and gift cards;
● Footage of you on CCTV;
When you visit our Site we automatically collect:
● The frequency of your voucher, shopping code usage;
● Details of your use of our Site namely traffic data, weblogs and statistical data,
including where and when you clicked on certain parts of our Site and details of the
webpage from which you visited it;
● The date and time you used our Site;
● The pages you visited on our Site and how long you visited us for;
● The website address from which you accessed our website;
● If we have asked for it, details regarding when and how you consented to receive
marketing communications from us (including the time and date you provided your
consent);
● Cookie, pixels and beacon identification information (for more information please
see our Cookie Policy).
3. USE OF YOUR PERSONAL INFORMATION
We use your personal information for a variety of reasons. We rely on different legal grounds
to process your personal information, depending on the purposes of our use and the risks to
your privacy. You will only receive emails from us if:
a) we have obtained your contact details in the course of a sale or negotiation for a sale
of our products or services and you have not objected to receiving such direct email
from us. Of course, we will only use your contact details to send you marketing emails that are based on similar products or services that you purchased from us and
you will always have the opportunity to opt out at any time or
b) if you have consented to receiving marketing from us (you can opt-out of receiving
them at any time). We do not share your personal information with companies that
would send their marketing to you.
We use your personal information in the following ways:
3.1 WHERE YOU HAVE PROVIDED CONSENT
We may use and process your personal information for the following purposes where you
have consented for us to do so:
To contact you via email, online or by post (as you have indicated) with marketing
information about our products, events, product launches, exciting offers and services.
You may withdraw your consent for us to use your information in any of these ways at any
time. Please see the ‘YOUR RIGHTS IN RELATION TO YOUR PERSONAL INFORMATION’ section
below for further details.
3.2 WHERE NECESSARY TO COMPLY WITH OUR LEGAL OBLIGATIONS
We will use your personal information to comply with our legal obligations:
● To keep a record relating the exercise of any of your rights relating to our
processing of your personal information.
● To take any actions in relation to health and safety incidents required by law.
● To handle and resolve any complaints we receive relating to the services and
products we provide.
3.3 WHERE NECESSARY FOR US TO PURSUE A LEGITIMATE INTEREST
We may use and process your personal information where it is necessary for us to pursue
our legitimate interests as a business for the following purposes:
● Processing necessary for us to promote our business, brands and products and
measure the reach and effectiveness of our campaigns;
● For analysis and insight conducted to inform our marketing strategies, and to
enhance your visitor experience;
● To tailor and personalise our marketing communications based on your attributes;
● To fulfil and complete your orders, purchases and other transactions entered into
with us;
● To contact you with targeted advertising delivered online through social media and
other online platforms operated by other companies, unless you object.
● To send you an electronic communication if you have closed your browser with items
in your shopping basket or requested information of interest;
● To send you electronic marketing information after you have purchased a product or
service from us, made a purchasing enquiry or requested information of interest. At
the time we first collect your details we will give you a simple way to opt out and
object to our using your contact details to send you electronic marketing information
and this option will be repeated in every subsequent marketing message we send
you. We will only contact you with information about our own similar products and
services, which we hope you will like. You have the right to object to us sending you
this information at any time;
● To identify and record when you have received, opened or engaged with our Site or
social media or other electronic communications (please see our Cookie Policy for
more information);
● In some cases, we may use automated methods to analyse, combine and evaluate
information that you have provided to us. We collect and analyse this information in
this way so that we can deliver the most appropriate customer experience to you by
tailoring and making relevant all our service and communications;
● Processing necessary for us to support you with your enquiries;
● To respond to correspondence, you send to us and fulfil the requests you make to us;
● Processing necessary for us to respond to changing market conditions and the needs
of our Customers;
● To analyse, evaluate and improve our products and services so that your visit and use
of our Site, social media pages and stores are more useful and enjoyable (we will
generally use data amalgamated from many people so that it does not identify you
personally);
● To undertake market analysis and research (including contacting you with customer
surveys) so that we can better understand you as a customer;
● For product development purposes;
● Processing necessary for us to operate the administrative and technical aspects of
our business efficiently and effectively;
● To administer our Site, and our social media pages and for internal operations,
including troubleshooting, testing, statistical purposes;
● For the prevention of fraud and other criminal activities;
● To verify the accuracy of data that we hold about you and create a better
understanding of you as an account holder or visitor;
● For network and information security in order for us to take steps to protect your
information against loss or damage, theft or unauthorised access;
● To comply with a request from you in connection with the exercise of your rights (for
example where you have asked us not to contact you for marketing purposes, we will
keep a record of this on our suppression lists in order to be able to comply with your
request);
● For the purposes of corporate restructure or reorganisation or sale of our business or
assets;
● For efficiency, accuracy or other improvements of our databases and systems, for
example, by combining systems or consolidating records we hold about you;
● To enforce or protect our contractual or other legal rights or to bring or defend legal
proceedings;
● To inform you of updates to our terms and conditions and policies;
● For other general administration including managing your queries, complaints, or
claims, and to send service messages to you.
3.4 WHERE NECESSARY FOR US TO COMPLETE ORDERS AND RUN
COMPETITIONS

We will use your personal information where this is necessary for us to perform our contract
with you or to carry out any pre-contract steps you’ve asked us to so that you can enter into
that contract, for the following purposes:
● To process your payment card or bank details when taking payment for your orders
or when providing a refund
● To process, fulfil and complete your orders, purchases and other transactions
entered into with us and deliver your order and
● To run our competitions and promotions that you enter from time to time and to
distribute prizes.
3.5 WHERE PROCESSING IS IN YOUR VITAL INTERESTS
We will use your personal information where this is in your vital interest to notify you of any
product recall issues.
3.6 MARKETING COMMUNICATIONS
If we have requested your consent and you give your consent, we may use your personal
information to contact you by email, online or by post to notify you of special offers,
promotions, competitions or new products and services. We try to adapt any marketing
material that we send to you for example by notifying you of special offers or promotions
that will be of relevance to you, apply to your interests and in your location (we do this by
monitoring your browsing and online shopping habits and providing information on products
you have viewed and related products).
If you do not wish to receive communications from us, please inform us by using the
unsubscribe link inside the email, by sending an email to data@murphysicecream.eu or by
changing your preferences on your online account.
If you opt-out of receiving marketing communications from us, we keep your email address
on our suppression list indefinitely to ensure that we comply with your wishes.
4. DISCLOSURE OF YOUR PERSONAL INFORMATION BY US
We only disclose your personal information outside our business in limited circumstances. If
we do, we will put in place a contract that requires recipients to protect your personal
information, unless we are legally required to share that information. Any contractors or
recipients that work for us will be obliged to follow our instructions. We do not sell your
personal information to third parties.
We may disclose your information to our third-party service providers, agents and
subcontractors (Suppliers) for the purposes of providing services to us or directly to you on
our behalf, including the operation and maintenance of our Site, and social media pages.
When we use Suppliers, we only disclose to them any personal information that is necessary
for them to provide their services and only where we have a contract in place that requires
them to keep your information secure and not to use it other than in accordance with our
specific instructions.
5. TRANSFERS OF YOUR PERSONAL INFORMATION OUTSIDE OF EUROPE
We do not transfer your personal information outside of Europe. If we do so in the future,
we’ll let you know and take measures to protect your personal information.
All information you provide to us is stored on our secure servers which are located within
the European Economic Area (EEA).
If at any time we transfer your personal information to, or store it in, countries located
outside of the EEA (for example, if our hosting services provider changes) we will amend this
policy and notify you of the changes. We will also ensure that appropriate safeguards are in
place for that transfer and storage as required by applicable law. This is because some
countries outside of the EEA do not have adequate data protection laws equivalent to those
in the EEA.
mIf we transfer your personal information to the United States of America, we will only send
the personal information to USA entities subject to Standard Contractual Clauses or where
we have an alternative safeguard in place in accordance with applicable law. Where they
apply to our data transfer activities, we may rely on adequacy decisions by the European
Commission about certain countries for data transfers to countries outside the EEA.

6. SECURITY AND LINKS TO OTHER WEBSITES
We take the security of your personal information seriously and use a variety of measures
based on good industry practice to keep it secure. Nonetheless, transmissions over the
internet and to our Site, and our social media pages may not be completely secure, so please
exercise caution. When accessing links to other websites, their privacy policies, not ours, will
apply to your personal information.
We employ security measures to protect the personal information you provide to us, to
prevent access by unauthorised persons and unlawful processing, accidental loss,
destruction and damage.
We use Internet standard encryption technology ("SSL" or "Secure Socket Layer" technology)
to encode personal data that you send to us when placing an order through the Site. To
check that you are in a secure area of the Site before sending personal information to us,
please look at the bottom right of your website browser and check that it displays an image
of a closed padlock or an unbroken key.
The transmission of information via the internet is not completely secure. Although we will
do everything possible to protect your personal information, we cannot guarantee the
security of any personal information during its transmission to us online. You accept the
inherent security implications of using the internet and will not hold us responsible for any
breach of security unless we are at fault.
If you are using a computer or terminal in a public location, we recommend that you always
log out and close the website browser when you complete an online session for your
security. In addition, we recommend that you take the following security measures to
enhance your online safety:
● When creating a password, we recommend use at least 8 characters with a
combination of letters and numbers.
● We recommend you frequently change your password.
● Keep your passwords private. Remember, anyone who knows your password
may access your account.
● Avoid using the same password for multiple online accounts.
● We will never ask you to confirm any account or credit card details via email.
If you receive an email claiming to be from Organisation.
● If you receive such an email claiming to be from the Organisation asking you
to do so, please ignore it and do not respond and report it to us.

Our Site, and social media pages may contain links to other websites run by other
organisations which we do not control. This policy does not apply to those other websites,
so we encourage you to read their privacy policies. We specifically disclaim responsibility for
their content, privacy practices and terms of use, and we make no endorsements,
representations or promises about their accuracy, content or thoroughness. Your disclosure
of personal information to third party websites is at your own risk.
7. THE PERIODS FOR WHICH WE RETAIN YOUR PERSONAL INFORMATION
We are obliged to retain certain information to ensure accuracy, to help maintain quality of
service and for legal, regulatory, fraud prevention and legitimate business purposes.
If Personal Data is disclosed to us by you in connection with a general enquiry through the
Organisations website, for example where you enter your details into a website form or you
send us an email, that Personal Data will be retained for a period of 1 year
Other information will be retained for no longer than is necessary for the purpose for which
it was obtained by us or as required or permitted for legal, regulatory, fraud prevention and
legitimate business purposes. In general, we (or our service providers on our behalf) will
hold this information for a period of 1 year, unless we are obliged to hold it for a longer
period under law or applicable regulations.
We will not hold your personal information in an identifiable format for any longer than is
necessary for the purposes for which we collected it. For certain purposes we retain your
personal information indefinitely (e.g. to supress marketing messages).
8. YOUR RIGHTS IN RELATION TO YOUR PERSONAL INFORMATION
You have certain rights in respect of your personal data and we have processes to enable you
to exercise these rights.
8.1 RIGHT OF ACCESS
This is known as a Data Subject Access Request or a DSAR in short. If you want to know if we
are processing personal data relating to you and to have access to any such personal data
you can email data@murphysicecream.eu In order to furnish you with a copy of your
personal data that we hold we will need to verify your identify.
You have the right to access any personal information that MURPHY’S ICE CREAM processes
about you and to request information about:
● What personal data we hold about you
● The purposes of the processing
● The categories of personal data concerned
● The recipients to whom the personal data has/will be disclosed
● How long we intend to store your personal data for
● If we did not collect the data directly from you, information about the source
8.2 RIGHT TO RECTIFICATION
If you believe that we hold any incomplete or inaccurate data about you, you have the right
to ask us to correct and/or complete the information and we will strive to do so as quickly as
possible; unless there is a valid reason for not doing so, at which point you will be notified.
If you believe that we hold inaccurate personal data about you, then you can either update
this information directly by emailing data@murphysicecream.eu . Depending on the type of
personal data you believe is inaccurate, we may ask you for further proof to ensure that the
personal data is being corrected properly. If we are satisfied that the personal data is
inaccurate, we will make the necessary changes.
8.3 RIGHT TO ERASURE
You also have the right to request erasure of your personal data or to restrict processing
(where applicable) in accordance with the data protection laws; as well as to object to any
direct marketing from us. Where applicable, you have the right to data portability of your
information and the right to be informed about any automated decision-making we may
use.
You have a right to ask for your personal data to be erased in certain circumstances.
However, this right does not apply where we must comply with a legal obligation or where
we need personal data for the establishment, exercise or defence of legal claims. In addition,
if you opt out of marketing communications or have previously opted out of marketing
communications, we have to keep a record of such opt out to ensure that we don’t contact
you in the future.
8.4 RIGHT TO RESTRICTION
You have a right to request that processing of personal data is restricted in certain
circumstances. However, we shall still continue to process the personal data for storage
purposes, for the establishment, exercise or defence of legal claims or with your consent.
8.5 RIGHT TO OBJECT
Where we are relying on legitimate interests as a legal basis to process your data, you have a
right to object to such processing on grounds relating to your particular situation.
8.6 RIGHT TO PORTABILITY
In certain circumstances, you can request that we provide to you your personal data in a
commonly used format. If you wish to make such a request, you can email
data@murphysicecream.eu
RIGHT TO COMPLAIN TO THE SUPERVISORY AUTHORITY
You have the right to lodge a complaint with the Irish Data Protection Commission and
more details can be found on their website.

If we receive a request from you to exercise any of the above rights, we may ask you to
verify your identity before acting on the request; this is to ensure that your data is protected
and kept secure.
9. UNSUBSCRIBING

9.1 FROM TELEMARKETING
From time to time, we may contact you with details on special promotional offers or
products that we think you would be interested in, via Email, Telephone, SMS, Post or from
specially selected Third Parties. If you do not want to receive these communications, you can
opt out in the following ways:
● You make this preference known to us in writing by emailing to
data@murphysicecream.eu Please clearly state your marketing preferences here.
Please note:
Requests not received in the specific format indicated, are in danger of being misdirected.
We reserve the right for our customer advisors to contact you regarding your account where
necessary.
10. CHANGES TO OUR PRIVACY POLICY
Please check this page regularly for changes to this policy.
You can contact us with your queries in relation to this policy or for any other reason by
post, email or by phone.
Please email us at data@murphysicecream.eu
You can also contact our Data Protection Officer at Murphy’s Ice Cream, Data Protection
Officer, Unit 1E Baile na Buaile, Dingle, Kerry, Ireland

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